I learned about the creation of the first Kazakh perfume brand at Esxence 2019 from Julia Lukyanenko, a perfume enthusiast, vintage fragrance connoisseur, and from now on a creative director of a young niche perfume brand. Julia came to the exhibition as a blogger and as a recruiter -- in search of perfumers who could bring her ideas to life. The source of inspiration for the creation of nine ...
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