Madonna and IIUVO Capture the Spirit of "Madame X" In Just 100ml

Madonna's alias "Madame X" is an unlikely inspiration for a fragrance, but this is exactly what has inspired the London-based label IIUVO for its latest project. Tapping Madonna herself, IIUVO and the multidisciplinary superstar have combined to create an Eau de Parfum titled "Madame X," an olfactory concept developed over the past two years in secrecy.Much like Madonna herself, "Madame X" the fragrance travels the world -- only it does so through the power of scent. Fresh and floral notes are d...