In 1985, the American company Estée Lauder launched its first men's fragrance. Before Lauder for Men, its masculine perfumery was produced as a separate project under the Aramis brand. Thirty-five years later, the fragrance is still in production, although not in all markets. For example, it is no longer on Russian shelves, and yet it was one of the first new perfume launches on the Soviet ma...
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