PUMA and Central Saint Martins Develop New Sustainable Processes

PUMA is collaborating with Central Saint Martins' BA Fashion students to investigate the future of textile manufacturing for a more sustainable sportswear industry. The collaborative collection aims to raise awareness for global water shortages and wider environmental issues.The latest offering focuses on sustainable, waterless practices, from materials to marketing, including a campaign starring digitally rendered garments.Working with Central Saint Martins' students, PUMA has been able to rese...