Top of the Drops: Supreme's Acquisition by VF Corp Cements Decade-Long Relationship

Every fashion brand worth its salt knows that most clothing collaborations aren't moneymakers. Sure, really desirable drops bring in decent returns by clearing out the available stock, but, then again, that stock is usually so limited that profitability is finite. The real worth of apparel partnerships is that ever-covetable cultural cache, a sense of authenticity and "cool" that can't be bought. Or can it? VF Corp may soon enjoy the best of both worlds, as the quiet conglomerate made internatio...