Spotify, keeping the pedal to the metal in its aggressive podcast buildout strategy, has acquired podcast publishing and advertising company Megaphone for $235 million in cash. Spotify is buying Megaphone, formerly known as Panoply Media, from media company Graham Holdings. Megaphone provides podcast hosting and ad-insertion capabilities for publishers and targeted ad sales for marketers. […]
Spotify, keeping the pedal to the metal in its aggressive podcast buildout strategy, has acquired podcast publishing and advertising company Megaphone for $235 million in cash. Spotify is buying Megaphone, formerly known as Panoply Media, from media company Graham Holdings. Megaphone provides podcast hosting and ad-insertion capabilities for publishers and targeted ad sales for marketers. […]
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