Ronnie Fieg's Passion for BMW Goes Beyond His KITH Collaboration: It's True Love

Ronnie Fieg's relationship with BMW harks back to when he was a boy. His first BMW experience was when he was seven after his grandfather bought a white E30 M3 in the '80s, and this passion has only grown stronger since. Naturally, a collaboration between his brand KITH and BMW was only a matter of time, and the duo recently presented the KITH x BMW 2021 M4 Competition alongside an extensive co-branded capsule collection.In an exclusive interview with HYPEBEAST, Ronnie Fieg and the designer of t...