How Did Cycling Gear Become Hype-worthy?

As the British cyclist Tao Geoghegan Hart crossed the line to victory at this year's Giro d'Italia, it marked, for many cyclists, a brief hiatus from a year of uncertainty as a result of the coronavirus pandemic. Hackney born and raised, humble Geoghegan Hart became the people's champion - and his win at the prestigious Grand Tour this past October is just one of many things to have propelled cycling's popularity forward in recent years.According to a recent Statista study, the cycling apparel i...