Indulgence marketing is positioning products as something intended to pamper the consumer, which, in the past, meant you were supposed to feel slightly guilty about enjoying it. Guilty pleasures are much more acceptable, even applauded, today.
Indulgence marketing is positioning products as something intended to pamper the consumer, which, in the past, meant you were supposed to feel slightly guilty about enjoying it. Guilty pleasures are much more acceptable, even applauded, today.
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