Slam Jam and ASICS' NOVABLAST Isn't Just a Running Shoe, It's a Uniform Staple

Italian powerhouse Slam Jam and ASICS have a partnership that spans a decade, and for their latest collaboration, the duo has taken on the ASICS NOVABLAST.This silhouette acts as a physical metaphor for Slam Jam's progression, as the duo first worked with archival sneakers such as the GEL-LYTE III before moving towards a retro-futuristic area with their GEL-MAI. In 2020 -- a year when running couldn't have had a bigger revival in both fitness cultures and for our daily lives in lockdown -- Slam ...