Premiata's Sustainable John Low Sneaker Explores Mythology and Our Relationship With Nature

Italian footwear label Premiata has launched its first-ever sustainable sneaker, the John Low. It looks to understand the ways of the past and the future just like mythology does, and so has been captured in a campaign that features a tribal mask-wearing John Low creature.This apt lookbook captures the physical John Low character wearing the immortalized sneaker, all while referencing the shoe's raw and sustainable nature. 80 percent of the sneaker is made from a renewable material, which turns ...