Balenciaga Will Present Its Fall 2021 Collection in a Video Game

Balenciaga will showcase its Fall 2021 offerings in Afterworld: The Age of Tomorrow, a video game set in 2031 featuring the collection. The game will release on December 6 and sets the record for "for the largest volumetric video project ever undertaken" by Balenciaga. In a statement to WWD, Balenciaga explained that the hero in Afterworld will navigate distinct zones guided by various interactions and tasks in a narrative based on "mythological pasts and projected futures." By winning the game,...