Watchfinder & Co. Unveils This Year's Most Sought-After Luxury Watches

Watchfinder & Co. has just amassed a whole year's worth of data for its 2020 report on the most sought-after watches. Scanning through Google's 62.7 million luxury watch searches over the past 12 months, specific models of watches that ranked high were filtered out (there were over 2,000 different makes and models) to provide a ranking system for the brand and watch. Not surprisingly, the Rolex name popped up the most with its Submariner averaging 430,000 searches a month while the fifth spot we...