Sole Mates: Slam Jam and Its ASICS NOVABLAST

Sole Mates is a weekly HYPEBEAST series that asks one simple question of its participants: "why do you love shoes?" Searching for a deeper meaning beyond hype, Sole Mates uncovers each subject's sneaker origin story, letting them wax poetic on why a particular shoe means so much to them.Entities such as Slam Jam are few and far between. Whereas other companies tap pop culture and chase clout, Slam Jam decided from the very beginning that honesty and subtlety is the way forward for it to earn its...