LRG and Coca-Cola Tease Collaborative Collection

So-Cal based clothing label LRG has hinted towards infiltrating the world of big brand collaborations by tapping in with the iconic beverage franchise, Coca-Cola. Lifted Research Group (LRG), founded by Jonas Bevacqua and Robert Wright, has long championed underground culture in the world of fashion but now the label looks to expand its reach to a different level. Mixing the worlds of streetwear and legacy franchises has provided a mixed bag of results but LRG and Coca-Cola make sense as a seaml...