Lil Yachty Announces a Collaborative REESE'S PUFFS Cereal Box

Just over a month after debuting his REESE'S PUFFS rap at a virtual concert, Lil Yachty has announced the next phase in his collaboration with the brand. A limited-edition cereal box, designed by the artist, will soon be available at grocery stores across the U.S. and Canada for $3.99 USD. Lil Yachty spoke to HYPEBEAST ahead of the drop about his childhood memories of the cereal, the process of writing his REESE'S PUFFS rap and why this collaborative box is one of his favorite projects yet. Were...