Watches and Wonders Sees Massive Post-Baselworld Influx of Brands

Watches and Wonders will proceed with a 'phygital' strategy for 2021 starting with a digital-only event followed by a physical show in Shanghai days later.The watch trade show previously known as SIHH, took place in Geneva in January for press, retailers and VIP customers in recent years focusing on the luxury end of the watch market and was made up of predominantly Richemont-owned brands along with a selection of invited high-end independent brands.It was one of the two biggest events in the wa...