Behind the HYPE: How the Louis Vuitton Monogram Became A Global Phenomenon

From the Lakers' NBA 2020 Championship trophy case to Cardi B's hair, its news to no one that the Louis Vuitton monogram is everywhere. But maintaining this level of hype over hype for over a century is no simple feat. So how exactly did they do it? This installment of Behind the HYPE examines the evolution of the LV monogram from a signifier of luxury travel to a global phenom and collaborative holy grail. When Virgil Abloh was appointed to artistic director of Louis Vuitton menswear, he joined...