Fast food fashion: how restaurant merch became the new band tee

From bakeries and pizzerias to breweries and roasteries, customers are supporting their favourite eateries during the pandemic by buying an astonishing amount of branded goods Restaurant merch used to mean a Hard Rock Cafe T-shirt. But now, many roasteries, bakeries, breweries and restaurants are offering covetable, design-savvy merchandise. At a time when the hospitality industry is in tatters because of the pandemic - UK restaurants and casual dining firms recorded almost 30,000 job losses in ...