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A Kind of Guise Puts Product Before Hype

Hypebeast - 8 Feb 2021 17:22
A Kind of Guise Puts Product Before Hype The build up to a seasonal presentation is usually a hectic time for a brand. Before I sit down to speak to A Kind of Guise's Yasar Ceviker and Felix Struengmann -- just a week before they showcase their Spring/Summer 2021 collection -- I'm half-expecting them to have to leave for a shoot or a last minute alteration. In reality, I couldn't be more wrong. While the team is undoubtedly busy, the brand's laid-back, no-stress nature it's become renowned for means they'll always make time to talk -- ...
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