Hypebeast -
11 Feb 2021 18:39

Another Lunar New Year, another round of red pockets. To bring you up to speed, the Hong Bao (......) as its called in Mainland China, Lai See(利是) if you're in Hong Kong, is a red envelope used to gift money to family and friends. Traditionally given out by banks, purchased at seasonal pop-ups, or custom ordered, the idea of a commercial red pocket entered the marketing radar of big fashion brands less than a decade ago. With the years of booming growth for China's economy, consequently spaw...
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