Woolmark Teams Up With Helly Hansen to Fuel Innovation for the 2020 Performance Challenge

Known as the global authority on Merino Wool, The Woolmark Company presents an annual challenge with this year's partner, technical clothing brand Helly Hansen. Designed to facilitate new product solutions for the sports and performance market, the Woolmark Performance Challenge 2020 is an open-source problem-solving platform that harnesses the unique natural properties of Australian Merino wool. This year, the competition invited early-career creative thinkers to consider ocean racing and devel...