Nike's New Air Max Pre-Day Is Centered Around Reductive and Circular Design Principles

Nike has never been shy about touting the importance of Air Max to its brand ethos, even referring to it as the "embodiment of Nike design philosophy." This bold statement is backed up by innovation after innovation, however -- ranging from visible Air's debut on the Air Max 1 in 1987 to the first full-length Air Max cushioning unit on the Air Max 97 in 1997 and the tremendous technological innovation of Air VaporMax in 2017. In 2021 Air Max is set to enter a new chapter centered around reductiv...