Gucci's New Sneakers Cost Only $12 USD but Are Only Available Virtually

The Italian luxury fashion house is officially announcing its debut AR sneakers made available for purchase for just $11.99 USD virtually.Gucci has collaborated with Belarus-based fashion-tech company Wanna, which specializes in the use of augmented reality to create three-dimensional models that can be used for digital sneakers and watches fittings. Wanna is no stranger to the fashion and tech world having worked with brands such as Reebok, Puma and Snapchat to test out how consumers respond to...