The most important benefit of having a community around a product is in its ability to retain a customer. When one customer loses interest or is temporarily distracted, the community acts as an anchor, bringing them back into the fold and reminding them of why they fell in love in the first place.
The most important benefit of having a community around a product is in its ability to retain a customer. When one customer loses interest or is temporarily distracted, the community acts as an anchor, bringing them back into the fold and reminding them of why they fell in love in the first place.
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