Hypebeast -
31 Mar 2021 18:25
Fast Retailing, the company that owns GU and UNIQLO, among others, has ensured the latter company's ongoing success in no small part to a series of limited edition drops marketed as exclusive collaborations or affordable designer collections, not to mention the relative quality of UNIQLO's affordable basics. GU, originally imagined as a UNIQLO spin-off, hasn't enjoyed nearly as much international success as its sibling label, but that hasn't stopped it from following the formula, as evidenced by...
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