Not an April Fool's Joke: Fujifilm Superia Gets More Expensive

"Really, on April Fool's Day?" is what I said to our Fujifilm reps about the news of the price increase. Following the news of the reintroduction of the Quicksnap waterproof yesterday, there's more film news. Fujifilm is increasing the price of Superia starting today. The price of their professional films are staying the same. But for what it's worth, the secret is now officially out. Loads of film photographers have used Superia as a cheap option and because it's genuinely gorgeous. Like a gent...