Hypebeast -
3 Apr 2021 00:11

Bodega, the Boston-based retailer founded in 2006 by artists Jay Gordon, Dan N., and Oliver Mak, first made waves for its tongue-and-cheek "hidden in plain sight" retail concept that blended fashion, art, design and counterculture into one space that was literally hidden in the back of a functioning bodega store. Securing a deal to carry limited edition releases from Nike, attaining Nike's Tier Zero status after a mere two years and then collaborating with Converse on a sneaker release, includin...
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