The popularity of purchasing goods and services through online retailers such as Amazon continues to increase, making it overwhelming for consumers to differentiate fact from fiction in online product and service reviews. Thanks to the latest research from professors at UA, consumers, as well as marketers, can better identify and understand the impact of exaggerated or phony online reviews, helping them to make more informed decisions.
The popularity of purchasing goods and services through online retailers such as Amazon continues to increase, making it overwhelming for consumers to differentiate fact from fiction in online product and service reviews. Thanks to the latest research from professors at UA, consumers, as well as marketers, can better identify and understand the impact of exaggerated or phony online reviews, helping them to make more informed decisions.
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