Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users loyal to its platforms, particularly in the U.S., and Epic is using emails as well as extracts from depositio...