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A very insightful article. The big question some Indies will have to answer is if their sales are so heavily weighted towards their online offering, do they still continue to buy for their store customers? As we know only to well, it is financially demanding where you are holding different stock for - in effect - two different businesses, as often what you sell in store is very different to what you sell online. Brands that have little online presence and awareness may find themselves not able t...
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