Here's why the Brave browser is blocking Google's new FLoC tracking

Google is in the final stages of releasing a new user data collection tool for Chrome to replace third-party cookies. Called FLoC (Federated Learning of Cohorts), the tool will collect your internet browsing history and assign you to a cohort of users. Google says that FLoC is a technology that will improve user privacy while still allowing it to sell personalized ads online, which increases its bottom line. FLoC has received plenty of criticism so far, just as Google started a pilot that automa...