How Advertisers are Reacting to iOS 14.5 App Tracking Transparency

Apple's latest version of iOS, 14.5, will likely be announced at its spring event on April 20, 2021. With it comes App Tracking Transparency, a feature that forces apps to ask user permission if they want to be tracked. Advertisers like Facebook, Google, Snapchat, and others are wary of the feature, saying that if consumers […]