PGA Tour Creates a $40 Million USD Bonus Pay Initiative, Based on Players' "Hype"

Announced by Golfweek on Tuesday, the PGA Tour's recent Player Impact Program will connect with the tours' largest golf athletes and pay out bonuses for their popularity. The program was initiated because of popular players like Tiger Woods, Bryson DeChambeau, and Rickie Fowler. According to the report, an athletes' value must be based not only on tournament execution but preferably on an Impact Score, which will be decided on a player's popularity in Google Search, their Nielsen Brand Exposure ...