The Cannabis Wellness Market Infiltrates Perfumery

It has been a long time coming, but it was always inevitable. Now we're seeing increased interest from fragrance brands to tap into the Gen-Z-led holistic wellness mindset, shifting the focus of perfumery from pleasure to prescription through CBD and THC-containing blends. The landscape is split in two: on the one hand, brands that simply present the marijuana note to ruminate on as a form of ar...