NOSEiD app helps reunite lost dogs with their owners using photos of their noses

Iams wants to use the cameras that nearly everyone has in their pockets to help reunite lost dogs with their owners. The company has launched a new app, NOSEiD, that uses your smartphone's camera to scan your dog's nose. If your dog is lost, the scan of its nose acts like a fingerprint, allowing someone to track the lost dog back to you. When a dog runs away or is lost, it can be a traumatic experience for humans and dogs alike. Of NOSEiD, Iams says, 'The app helps you capture your dog's unique ...