Google's savvy solution for tracking cookies has a major trust problem

FLoC is a decent solution to the tracking cookies mess, but with Google behind it, competitors and other businesses are leery. FLoC (Federated Learning of Cohorts) is Google's answer to "fixing" online advertising. It's not a bad solution at all if you look into the tech. Instead of tracking you using cookies (something almost every advertiser does now), it uses your machine and an algorithm built into Chrome to place you into anonymous groups that will receive targeted ads. The idea, which is s...