PUMA Announces DJ Snake As New Global Brand Ambassador

As part of its continued rollout of Futro styles -- merging retro sneakers with futuristic inspirations -- PUMA has dug into its archives to reintroduce its Mirage Tech silhouette. Commemorating the event, the sportswear giant enlists the illustrious French-Algerian DJ Snake as the model's global ambassador.Since making his international breakthrough in 2013, DJ Snake is revered for pushing the boundaries of music as well as his complete aesthetic. Born and raised in the multicultural epicenter ...