In February, Stellantis' Global Chief Marketing Officer Olivier Francois fulfilled a decade-long pursuit of working with Bruce Springsteen with a Super Bowl spot for Jeep, marking the first time The Boss and his music had appeared in a commercial for a major brand. For his latest musical foray, Francois has scored another commercial coup: a […]
In February, Stellantis' Global Chief Marketing Officer Olivier Francois fulfilled a decade-long pursuit of working with Bruce Springsteen with a Super Bowl spot for Jeep, marking the first time The Boss and his music had appeared in a commercial for a major brand. For his latest musical foray, Francois has scored another commercial coup: a […]
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