How imperfect memory causes poor choices

(University of California - Berkeley Haas School of Business) A new study from UC Berkeley's Haas School of Business and UC San Francisco's Department of Neurology combines insights from economics and psychology with decision-making experiments and fMRI brain scans to examine how our imperfect memories affect our decision making. Answering this question could hold implications for everything from conducting consumer research and crafting public policy to managing neurodegenerative diseases.