'Love thy neighbor, mask up' resonates among white evangelicals

(University of California - Riverside) White evangelicals are best persuaded to mask up through messages that stress the Christian doctrine of "love thy neighbor," according to a UCR-authored study published Tuesday. The study yielded a second effective way to persuade white evangelicals - but only if they are Republican. That is, messaging from former President Donald Trump that aligns mask-wearing with patriotism. The lessons learned from the study can be borrowed for pro-vaccine messaging, au...