Lacoste Puts a Modern Spin on Country Club Glamour at Los Angeles Concept Store

To celebrate the opening of its newest design chapter -- a shopping experience that offers a fresh take on country club vibes -- French heritage brand Lacoste hosted a gathering inside its Los Angeles boutique. Lacoste Country Club is the first of many retail narratives to take place inside the label's Melrose concept shop, which will be reimagined every six weeks. To kick it off, the brand invited a selection of fans and friends to immerse themselves in the design with a party that brought the ...