Before Rhuigi Villaseñor started designing clothes in the early 2010s, blew up when Kendrick Lamar rocked his now-famous bandanna print tee to the 2012 Grammys and settled into a rarefied space with his brand RHUDE adored by athletes, musicians and fashion aficionados alike by 2015, he lived a nomadic lifestyle. Born in the Philippines, Villaseñor moved all over the world as a child before settling in Los Angeles -- and when he made it to LA, a city that would come to define his brand ethos,...
Before Rhuigi Villaseñor started designing clothes in the early 2010s, blew up when Kendrick Lamar rocked his now-famous bandanna print tee to the 2012 Grammys and settled into a rarefied space with his brand RHUDE adored by athletes, musicians and fashion aficionados alike by 2015, he lived a nomadic lifestyle. Born in the Philippines, Villaseñor moved all over the world as a child before settling in Los Angeles -- and when he made it to LA, a city that would come to define his brand ethos,...
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