Discovery CEO Admits It Doesn't 'Make Sense' That Revenue Is Up Amid Viewership Declines

To any of our readers who don’t understand why dwindling TV ratings are not having a negative impact on ad dollars, you’re not alone. And you definitely should not feel dumb about that because one of the brightest CEOs in the business, Discovery’s David Zaslav, doesn’t quite get it either. Zaslav tried his best to explain the situation Tuesday at the annual Credit Suisse media conference. He plugged Discovery+’s “ad-light” option in the process. Always a salesman. “Three minutes ...