Lexus Creates Interactive LF-Z Electrified Virtual Interiors Through Unboxing and AR Experiences

Earlier this year, Lexus entered a new chapter, one marked by the introduction of the LF-Z Electrified, a concept car that brings the future into the present in both form and function. Keeping the momentum from the reveal, the brand is continuing to showcase its distinct approach to the next era of automotive design by unveiling complementary interactive elements and facilitating creative conversations that serve to improve the driving experience for the greater good. Inviting the global communi...