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Sacha Baron Cohen Sues Cannabis Company for $9 Million Over Billboard and Says Weed Not a 'Healthy Choice' Sacha Baron Cohen has sued a Massachusetts cannabis company for $9 million, claiming it exploited his likeness and fame on a highway billboard by using an image of his movie character, Borat, and a Borat-coined phrase. In a lawsuit photo of the billboard, featured at the top of this story, the familiar Borat movie line, “It’s nice,” appears atop the logo-branded name of the company and the words “Happy 4/20,” a reference to the so-called marijuana holiday. “This is an action for will...
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