Gucci To Step Further Into Gaming With 100 Thieves Capsule Collection

After holding onto its top spot as the hottest global brand on the Lyst Index's Q2 report, Gucci is expanding its reach into the gaming sector through a capsule collection with Los Angeles-based esports and lifestyle label 100 Thieves.In a short teaser video shared to Twitter by the gaming company, the forthcoming collaboration appears to reconstruct traditional sports silhouettes -- jerseys, rugby shirts and zip-up hoodies -- with Gucci's penchant for luxury style codes. "Drawing on the shared ...