Hypebeast -
14 Jul 2021 19:22
After putting a spotlight on black inventors and creatives for his Pyer Moss Fall 2021 couture collection, Kerby Jean-Raymond has shifted his focus back over to his Reebok initiatives for the unveiling of his newest short film Cratemaster. The clip is a love letter to the youth and inner-city basketball culture, and serves as a taste of Reebok's new brand direction of storytelling through highlighting activities and sports that more people have access to."For inner city areas like Brooklyn, wher...
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