In a cross-category move that is becoming increasingly frequent in the innovation marketplace, high fashion photographer Mert Alas has launched a perfume-inspired gin called "Seventy One Eau de Nuit", available on a dedicated website for $194 per 700ml. According to the brand, botanical absolutes were "assembled like a perfume" (suggesting that individual fragrant oils were combined and balanc...
Perfume-Inspired Gin Further Blurs Lines Between Food and Fragrance
Fragrantica Perfumes - 17 Jul 2021 01:36
In a cross-category move that is becoming increasingly frequent in the innovation marketplace, high fashion photographer Mert Alas has launched a perfume-inspired gin called "Seventy One Eau de Nuit", available on a dedicated website for $194 per 700ml. According to the brand, botanical absolutes were "assembled like a perfume" (suggesting that individual fragrant oils were combined and balanc...
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