In 2020, the Swiss Arabian perfume company launched a new collection, WAAW, named after the special letter of the Arabic alphabet. The letter و is pronounced as "wa", it connects words, and repeated twice, making the conjunction "and". The brand repeated this letter twice in the name, then graphically in the logo, and also in an elegant openwork bottle stopper. What concept can be embodied by th...
In 2020, the Swiss Arabian perfume company launched a new collection, WAAW, named after the special letter of the Arabic alphabet. The letter و is pronounced as "wa", it connects words, and repeated twice, making the conjunction "and". The brand repeated this letter twice in the name, then graphically in the logo, and also in an elegant openwork bottle stopper. What concept can be embodied by th...
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